A/B tests that run themselves.
Most A/B testing tools expect you to do the work. Variant generates variants, runs experiments, and ships winners. You set it up once. Your site keeps getting better.
Works with
React
Next.js
Vue
WordPress
Webflow
Wix
Squarespace
Framer
LovableReactNext.jsVueWordPressWebflowWixSquarespaceFramerLovableAI-generated test variants
Variant studies your pages and audience, then generates headlines, CTAs, and layout variations. More ideas to test than your team could brainstorm in a month.
Results you can trust, faster
Smart statistics that know when to call a winner. No more waiting weeks for significance. Variant stops tests early when the data is clear.
Weeks of work, gone
Traditional A/B testing means brainstorming hypotheses, designing variants, splitting traffic, and waiting. Variant replaces all of that with a 60-second setup.
Traditional A/B Testing
With Variant
Any Page, Any Element
Homepage, pricing page, checkout flow. Headlines, CTAs, images, layouts. Point Variant at anything and it starts testing.
Always Running
Variant doesn't stop after one test. It keeps generating new experiments, so your site improves on autopilot.
Ships Winners for You
When a variant wins, Variant promotes it automatically. No manual review. No deploy. It just goes live.