Privacy Policy

Last updated: February 27, 2026

1. Introduction

Variant ("we", "us", "our") operates the variant.so platform. This Privacy Policy explains how we collect, use, and protect information when you use our website and services.

2. Information We Collect

Account Information

When you sign up or book a call, we collect your name, email address, and website URL. This information is provided directly by you.

Usage Data

Our platform collects anonymized visitor data on your behalf, including page views, conversion events, and experiment assignments. This data is used solely to run A/B tests and generate reports for your account.

Technical Data

We collect standard technical information such as browser type, device type, and IP address (which is anonymized and not stored in full).

3. How We Use Your Information

  • To provide and maintain our A/B testing service
  • To generate experiment reports and analytics for your account
  • To communicate with you about your account and our services
  • To improve our platform and develop new features

4. Cookies

Variant does not use cookies for visitor tracking. Our A/B test assignment uses hash-based bucketing, which means visitors are assigned to experiment variants without any cookies or local storage.

5. Data Sharing

We do not sell, rent, or share your personal information or your visitors' data with third parties. We may use trusted service providers (e.g., hosting, email) who process data on our behalf under strict confidentiality agreements.

6. Data Retention

We retain your account data for as long as your account is active. Anonymized experiment data is retained for up to 24 months. You may request deletion of your data at any time by contacting us.

7. Security

We use industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest. Access to personal data is restricted to authorized personnel only.

8. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Export your data in a portable format

9. Contact

For any privacy-related questions or requests, contact us at hello@variant.so.